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From Concept to Production

· 4 min read
Keren Fanan
Keren Fanan
CEO @ Myop

Introduction: Rethinking UI Development​

UI and UX are at the heart of user retention, engagement, and revenue growth. Yet, making even the smallest UI change often means weeks of development and deployment. It's a bottleneck that's frustrated designers, developers, and product teams for years.

Our journey with one of our design partners gave us a chance to prove how Myop changes this reality—turning rigid, hardcoded components into dynamic, adaptable experiences that evolve without touching core code. This is the story of how we brought that vision to life.

The Challenge: UI Changes Stuck in the Past​

Like many product teams, our design partner faced a familiar challenge. Every new design, campaign, or hypothesis required reopening the code, re-entering the development cycle, and waiting through deployment and QA. Even simple updates, like adjusting a pricing page or swapping an image, could take weeks.

Their frontend was built with Vue.js logic and appearance tightly coupled, meaning UI changes couldn't happen without developer involvement. This slowed experimentation, delayed feature releases, and limited their ability to personalize user experiences.

The Turning Point: A New Approach to UI Management​

We partnered with their team to implement Myop—a front-end library designed to create an explicit contract between skins and the underlying logic. Our approach was simple: develop once, manage forever.

The frontend developer implemented Myop's contract just once, binding core logic to UI components. From there, design and product teams gained the power to create, test, and iterate on new experiences—independently and in real-time.

How It Worked: From Static to Dynamic​

Explicit Contract Between Logic and Skin​

Myop's library creates a contract between business logic and UI components. This means UI components can be swapped or updated without affecting the core application logic, avoiding redeployments when UI changes.

Webflow Integration​

Our design partner required a solution where developers focused solely on the backend of the frontend—handling business logic and functionality—while designers managed the UI. Using Webflow, designers created new skins, and Myop connected those skins to the existing logic via an iframe, ensuring seamless updates without disrupting functionality.

Runtime Control​

Skins were compiled at runtime, enabling instant updates across environments.

A/B Testing and Feature Rollout​

Myop facilitates A/B testing, segmentation, and gradual rollout of features without opening the core codebase.

Dynamic Component Management​

Myop enables dynamic user experiences by managing different user flows based on conditions and segments, without altering the code.

No Manual Integrations​

Every new design, campaign, or A/B test could be launched without developer involvement. Using Webflow, designers connected new skins directly to the production environment, with the ability to roll back changes just as easily.

Real-World Impact: From Idea to Production​

Together, we tackled several key initiatives:

1. Segmented Pricing Page​

To test pricing strategies, they created multiple versions of the pricing page, presenting the pricing structure in different ways and highlighting various features for specific user segments. Myop handled the decision tree, ensuring each user saw the right variant in real-time, helping the team identify which version drove higher conversions.

2. Personalized Registration Flow​

Different user types required different onboarding experiences. Using Myop, the team tailored the registration flow—swapping images, videos, and messaging based on user segments—all without disrupting the underlying functionality. For example, first-time users saw an onboarding video, while returning users were presented with a streamlined sign-in experience.

3. Time-Based Campaign for Black Friday​

For a seasonal Black Friday campaign, the team defined a completely new UI experience across several features. The pricing page, onboarding flow, and key touchpoints were redesigned with festive visuals to encourage signups and premium conversions. With Myop, they scheduled the skin to go live at a specific time and revert automatically when the campaign ended—without managing multiple code branches.

What We Learned: Innovation Without Friction​

This journey proved that UI innovation doesn’t have to be complicated. By creating an explicit binding between UI components and logic, Myop empowered design and product teams to:

  • Launch UI changes in hours, not weeks.
  • Run multiple UI versions without redeployment.
  • Test, optimize, and revert designs effortlessly.

Most importantly, it showed that the future of UI management lies in flexibility—where ideas move from concept to production without friction.

Looking Ahead​

Our collaboration with this design partner didn’t just validate Myop’s approach—it set the stage for what’s next. We’re continuing to refine how teams build, test, and deploy UI changes, unlocking new possibilities for innovation without the traditional bottlenecks.

Because when UI evolves at the speed of ideas, there’s no limit to what teams can achieve—and with Myop, that future is already here.

Reach us at Contact@myop.dev to learn more!